FOUNDERS & CREATIVE DIRECTORS

FOUNDED BY MANMEET VIRDI AND SARANDEEP VIRDI, BOTH WERE DEEPLY INFLUENCED BY MUSIC AND YOUTH CULTURE, LOS ANGELES ROCK AESTHETICS, AND THE RICHNESS OF INDIAN CRAFTSMANSHIP. THE DESIGNERS DEVELOPED A DISTINCT SIGNATURE THAT BLENDS AMERICAN ATTITUDE, INDIAN SPIRIT, AND THE RAW ENERGY OF D.I.Y CULTURE.

THEIR VISION COMBINES REBELLIOUS SPIRIT WITH HIGH-END CRAFTSMANSHIP - THROUGH AN INTERPLAY OF TAILORING, TEXTURE, AND CULTURAL REFERENCES, THE DUO APPROACH FASHION AS A FORM OF STORYTELLING, CREATING A MODERN IDENTITY ROOTED IN EMOTION, ARTISTRY, AND ATTITUDE.

IN 2025, THEY ESTABLISHED VIRDI IN THEIR HOMETOWN OF DELHI, INDIA, WITH THE AMBITION TO CREATE A CONTEMPORARY LUXURY HOUSE. ROOTED IN BOTH GLOBAL INFLUENCES AND INDIAN HERITAGE, THE BRAND CONTINUES TO EXPLORE THE RELATIONSHIP BETWEEN REBELLION AND REFINED CONSTRUCTION.